Refund Policy Generator

A clear refund policy does double duty: it sets honest expectations that reduce disputes before they happen, and it's required by most payment gateways and marketplaces before they'll process transactions for your store. Customers specifically look for it before an unfamiliar purchase — its absence is itself a small red flag that costs conversions.

This generator builds a policy around your specific return window and product type, with the framing adjusted for physical versus digital goods — digital products (courses, software, downloads) typically warrant a narrower refund scope since delivery is instant and "unused" isn't a meaningful condition, while physical products get the standard unused-and-original-packaging eligibility language. The policy covers the return window, eligibility conditions, how to request a refund, the refund process and timeline, non-refundable exceptions, and who bears shipping costs.

Set a return window you can genuinely honour — a generous window builds trust and rarely gets abused in practice, while a policy that looks generous on paper but is enforced stingily damages your reputation faster than a shorter, honestly-enforced window would. Review the final document against your actual operational process (who processes refunds, how fast) before publishing.

Place a link to this policy near your checkout button and on every product page, not just buried in a footer — most payment gateways require it to be genuinely discoverable, not merely present somewhere on the site, and customers who can see the policy before buying are measurably more likely to complete the purchase.