Markup Calculator

Markup is the percentage you add to your cost to arrive at a selling price — the trader's everyday pricing arithmetic. Buy at ₹700, sell at ₹1,000, and your markup is (1,000 − 700) ÷ 700 = 42.9%. It's the natural way to price when you start from what things cost you: apply a standard markup across a product line and the prices set themselves.

The number to keep separate in your head is margin, which divides the same profit by the selling price instead of the cost, and therefore always looks smaller: that 42.9% markup is a 30% margin. The two have fixed conversions — margin = markup ÷ (1 + markup), and markup = margin ÷ (1 − margin) — and this calculator always shows both so you can quote whichever your counterpart uses. Distributors and retailers often negotiate in margin; manufacturers and importers usually think in markup. Knowing both languages avoids leaving money on the table.

Common practice: keystone pricing in retail is a 100% markup (doubling cost, a 50% margin); food service often marks up ingredients 200–300%; commodity trading may survive on single-digit markups with volume. Whatever your norm, sanity-check it against your fixed costs with the break-even calculator — a markup that looks healthy per unit can still be too thin if your volumes are low relative to rent and salaries.