Headline Analyzer
Free headline analyzer. Score any headline out of 100 on length, word count, numbers, power words and sentiment — with instant feedback as you type.
About the Headline Analyzer
A headline analyzer that scores any headline out of 100 on the traits strong headlines share — length (40–70 characters best), word count, the presence of a number, power words and positive sentiment.
This analyzer scores a headline against the measurable traits shared by strong headlines: length, word count, the presence of a number, power words that signal concrete value, and positive sentiment. It matters because most people read only the headline — on search results, social feeds and blog listings, the headline alone decides whether the click happens at all.
The score out of 100 is weighted by impact. Length in the 40–70 character band earns the most points, because headlines in that range display fully in search results and email clients while carrying enough substance to persuade; 50–60 characters is the sweet spot. Six to twelve words earns the next tranche — enough to make a specific promise, short enough to scan. A number adds points because digits stop the scrolling eye and promise structured, finishable content ('7 ways…'). Power words like proven, essential, simple or free add persuasive weight, and opening with a digit or asking a question earns the final bonus.
Treat the score as a drafting aid, not a verdict. Write five to ten variants, score them all, and shortlist the top two or three — then pick the one that best matches what the content actually delivers, because a brilliant headline over a disappointing article trains readers to ignore you. The traits measured here are correlations from large studies of high-performing headlines, and your audience is the final judge: when the stakes are high, A/B test the top candidates in the channel where they'll run.
How to use the Headline Analyzer
- Type or paste your headline into the text field.
- The tool instantly scores your headline out of 100 as you type.
- Review the feedback on length, word count, numbers, and power words.
- Tweak your headline to improve the score and increase its click-through potential.
Worked example
"7 Proven Ways to Grow Your Business on a Small Budget" — a 9-word, ~54-character headline with a leading digit and the power word "proven", scoring in the strong band.
Frequently asked questions
- What is the perfect length for a headline?
- Aim for around 50–60 characters. Google typically truncates titles near the 60-character mark in search results. A length of 6–12 words provides enough room to make a compelling promise while remaining easy to scan. The analyzer rewards headlines falling in the 40–70 character band.
- What exactly are 'power words'?
- Power words are highly persuasive terms like 'proven', 'essential', 'ultimate', 'simple', 'free', 'boost', or 'secret'. They make the value of your content feel concrete and actionable. Using one or two is great, but don't overdo it or your headline will sound like cheap clickbait.
- Do numbers really make that much of a difference?
- Consistently, yes! Listicle-style numerals instantly stand out in a crowded feed of text and set clear expectations about the format of the content. Always use digits (like '7 ways') rather than spelled-out words ('seven ways') for maximum impact.
- If I get a 100/100 score, will my headline go viral?
- Not necessarily. The score measures structural traits shared by historically strong headlines, but it can't predict your specific audience's taste or intent. Use the score to compare different drafts, and then A/B test your best options when possible.
- Should I always aim for positive sentiment?
- While positive sentiment generally performs well, negative sentiment (like 'mistakes to avoid') can also be highly effective for certain topics. The key is to evoke an emotional response rather than remaining completely neutral.
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